UDK 316
U ovom radu razmatra se ambivalentna pozicija čovjeka kao tvorca, ali i roba tehnologije. Polazi se od teze da tehnologija, iako je proizvod čovjekovog stvaralaštva, danas prerasta u autonomnu silu koja izmiče kontroli i oblikuje društvo, individualnost i svakodnevne živote pojedinaca. Kroz sociološki pristup analiziraju se društveno-humanističke karakteristike života u visoko tehniziranim društvima, s posebnim naglaskom na otuđenje, racionalizaciju i gubitak kritičke svijesti, oslanjajući se na mišljenja autora poput Giddensa, Ritzera, Marxa i Webera. Također, promišlja se o ulozi tehnologije u stvaranju poželjnih društvenih odnosa, ali i njenoj moći da podriva ljudsku slobodu i smisao.
Ključne riječi: kapitalizam; čovjek; društvo; kontrola; modernost; otuđenje; racionalizacija; tehnologija
Human – Creator and Slave of Technology
Emina Alečković
Abstract
This paper examines human's ambivalent position as both creator and slave of technology. Departing from the thesis that technology – though a product of human creativity – has evolved into an autonomous force escaping control and reshaping society, individuality, and daily life, the study employs a sociological approach to analyze socio-humanistic characteristics of life in highly technologized societies. With particular emphasis on alienation, rationalization, and the loss of critical consciousness, the analysis draws on theoretical frameworks by thinkers such as Giddens, Ritzer, Marx, and Weber. The paper further discusses the technology's dual role in establishing desirable social relations while simultaneously undermining human freedom and purpose.
Keywords: capitalism; human being; society; control; modernity; alienation; rationalization; technology